Identifying target audience is a key step in the process of developing Advocacy, Communication and Social Mobilisation (ACSM) strategy.

Specific target audience need to be addressed to prevent hinderances in achieving the programme objectives.

Tribal people (10.4 Cr, 8.6% of total population) have higher prevalence (703 per 100,000) of TB compared to national average (256 per 100,000).10.4% of all TB notified patients are from tribal communities. The National TB program has prioritized this subgroup of population through Tribal Action Plans since 2005.

Information, Education and Communication (IEC) material for the Public has been made available on the Central TB Division official website. In the home page of https://tbcindia.gov.in under the ACSM/IEC option IEC materials like launch video on World TB Day, Posters on TB Arogya Sathi, Ni-kshay Poshan Yojana, Ni-kshay Patrika, Documentaries, Radio Spots, TV Spots/TVC’s, Script for Nukkad Natak’s and Exhibition Panels are available in the public domain. 

Information, Education and Communication (IEC) is defined as a comprehensive approach that spans across mass media, digital campaigns, strategic partnerships and inter-personal ground level activities.

Information, Education and Communication (IEC) strategies for Senior Treatment Supervisor (STS)

STS holds a key responsibility in planning and implementing IEC activities in the Tuberculosis Unit (TU). STSs help the Medical Officer TB of the TU to plan IEC activities across the TU. 

STS should collaborate with the Block Education Officer or District IEC Officer in implementing the planned IEC activities. 

Community meetings are organised by the Senior Treatment Supervisor (STS) or the partner Non-Government Organisation (NGO) under the supervision of the Medical Officer.