IEC material for general public

Information, Education and Communication (IEC) material for the Public has been made available on the Central TB Division official website. In the home page of https://tbcindia.gov.in under the ACSM/IEC option IEC materials like launch video on World TB Day, Posters on TB Arogya Sathi, Ni-kshay Poshan Yojana, Ni-kshay Patrika, Documentaries, Radio Spots, TV Spots/TVC’s, Script for Nukkad Natak’s and Exhibition Panels are available in the public domain. 

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Figure 1: IEC Material available in Public Domain: Source: tbcindia.gov.in 

Information, Education and Communication (IEC) materials for the general public include:

1. Mid-Media  

• Banners
• Flip charts
• Wall writings
• Hoardings
• Posters
• Pamphlets
• Mobile vans and videos on wheels
• Folk performances
• Kiosks individuals - Face-to-face communication along with audio-visual communication for better message retention. Useful in dispelling myths and practices.

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Figure 2: Poster for TB Arogya Sathi App: Source: tbcindia.gov.in

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Figure 3: Poster for Nikshay Poshan Yojana: Source: tbcindia.gov.in 

2. Mass media

• Newspapers
• Television
• Radio
• Magazines

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Figure 4: Snapshots from a TVC’s: Source: tbcindia.gov.in 

3. Social Media

• Facebook
• Blogs
• YouTube
• Twitter

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Figure 5: Ni-kshay e-patrika: Source: tbcindia.gov.in 

4. Interpersonal Communication (IPC)

• Counselling
• Home-visits

5. Community Dialogue

• Public meetings and gatherings

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Figure 6: Script for Nukkad Natak available on Central TB Division website: Source: tbcindia.gov.in 

Resources 

Operational Handbook on Advocacy, Communication & Social Mobilisation for RNTCP, Central TB Division, MoHFW, GoI, 2014.  

Assessment